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eSports Event Marketing

Consumer demographics, Media Usage, Ad rates & Circulation

Databases

Selected Titles

Sponsorship Seeker's Toolkit

"The updated edition of the 'bible of sponsorship' brings marketers up to speed on social media and other digital strategies.. ."

Consumer Behavior Knowledge for Effective Sports and Event Marketing [electronic resource]

"Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of a) influencing behaviors in society and sports, b) building relationships with consumers through sports and events, and c) providing services to consumers through."

Ambush Marketing in Sports [electronic resource]

"Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee."

Industry Updates

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