Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.
Suite of consumer market research handbooks with current trends, forecasts, and analysis of specific markets. Ex: Entertainment, Media, and Advertising; Consumer Use of the Internet & Mobile Web; Restaurant Food & Beverage Market; Sports Marketing, etc. Updated every year.
Provides current data, detailed analysis, consumer attitudes, and infographics on a variety of topics and industries. Examples of coverage include agriculture, advertising (including adspend and ad reach), book and digital publishing, radio, television, public relations, health, hospitality, consumer goods, and much more. Also offers Market Outlooks (market size, forecasts, and indicators for the digital economy), and Country Profiles with key socioeconomic indicators.
Includes advertising campaign case studies, marketing best practices by platform, company & brand analysis, media consumption, media allocation, adspend data and forecasts, ad to sales ratios. Incorporates some Euromonitor and The Futures Company content. Affiliated with Journal of Market Research and International Journal of Market Research.
Dir. Simon Rawles. "Excel is an esports team founded by brothers Kieran and Joel Holmes-Darby over a pint. Six years later and with an investment of eight figures behind them, Excel is competing in one of the biggest gaming leagues in the world. This series follows the multimillion-pound team at home in their state-of-the-art training facility at Twickenham stadium and abroad at the League of Legends European Championship (LEC) in Berlin, getting to know the six-figure-salary gamers who are at the heart of this team of rising young superstars..." Each episode is approx. 40 mins. Voiced by Cillian Murphy.
"Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of a) influencing behaviors in society and sports, b) building relationships with consumers through sports and events, and c) providing services to consumers through."
"Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee."