"The updated edition of the 'bible of sponsorship' brings marketers up to speed on social media and other digital strategies.. ."
Print available: GT3405 .P74 2012
"Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of a) influencing behaviors in society and sports, b) building relationships with consumers through sports and events, and c) providing services to consumers through."
"Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee."
