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MRI Simmons (prev. MRI Mediamark)

Subscription database containing demographic and marketing information based on a national survey of product usage and media exposure.

Access MRI / Simmons Insights

What is MRI Simmons?

In Plain English...

MRI / SImmons Insights platform combines demographics, consumer attitudes, product and brand usage, and media exposure in a searchable database. Data drawn from an industry-standard national survey of 25,000 Americans. Data collected includes product and brand usage, consumer attitudes, and media channels.