Suite of consumer market research handbooks with current trends, forecasts, and analysis of specific markets. Ex: Entertainment, Media, and Advertising; Consumer Use of the Internet & Mobile Web; Restaurant Food & Beverage Market; Sports Marketing, etc. Updated every year.
Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.
Demographic and marketing information based on an industry-standard national survey of product usage and media exposure. MRI/Mediamark also includes Pocketpiece: basic demographic and circulation numbers for an alphabetical list of national magazines. Visit Mediamark Resource Guide to register or renew your MRI account, or send us a registration request at firstname.lastname@example.org. Check out Mediamark Reporter Tutorial for how to interpret a Mediamark report.