Emerson College Library: eSports Event Marketing: Best Consumers

Demographics

Gaming and Gamers results - Pew Research Center
Demographics of video game players. Debates around video gaming. American attitudes around video games. Pew Research is a "nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world."
Sports Marketing Research Handbook from Richard K. Miller & Associates (RKMA) [electronic resource]
Suite of consumer market research handbooks with current trends, forecasts, and analysis of specific markets. Ex: Entertainment, Media, and Advertising; Consumer Use of the Internet & Mobile Web; Restaurant Food & Beverage Market; Sports Marketing, etc. Updated every year.

Mintel Insights & Analytics This link opens in a new window
Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.
MRI / Simmons University Reporter (previously MRI Mediamark Reporter) This link opens in a new window
Demographic and marketing information based on an industry-standard national survey of product usage, consumer attitudes, and media exposure. Limit of 10 simultaneous users.