Covers Communication, Social Sciences, Politics and Government, Health and Medicine, Education, and Technology. Full-text for over 500 journals, plus abstracts and indexing from others. Developed from merged content from databases Communication & Mass Media Complete and Communication Abstracts.
Complete full-text runs of 2,600+ top scholarly journals in the humanities, social sciences, and sciences. Also includes ebooks and primary source documents. (Iwasaki Library subscribes to JSTOR Arts & Sciences I & III) For expanded JSTOR access, register for afree eCard through Boston Public Library.
Company and Industry profiles, including SWOT and Porter’s Five Force Analyses. Company profiles include history, competitors, financials, subsidiaries. Industry profiles include market value, volume, segmentation, and forecast. Country reports provide analysis of the country’s political, economic, social, technological, and environmental structure. Formerly known as Datamonitor 360.
Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.
Advertising rates, circulation, and contact info for newspapers, magazines, TV and cable, radio, and online services. Also provides Claritas consumer demographics data by state, county and DMA - Boston data included.
Provides current data, detailed analysis, and infographics on a variety of topics and industries. Examples of coverage include agriculture, advertising (including adspend and ad reach), book and digital publishing, radio, television, public relations, health, hospitality, consumer goods, and much more.