Covers TV industry performance, including everything from "audience fragmentation, program type appeals, viewer attentiveness, and ad impact metrics to how the TV industry is adapting to ensure its continuing profitability, the competitive inroads made by subscription video on demand (SVOD), and how the upfront time buying process works and can be improved."
Advertising rates, circulation, and contact info for newspapers, magazines, TV and cable, radio, and online services. Also provides Claritas consumer demographics data by state, county and DMA - Boston data included. For definitions of advertising terms on digital platforms (like cost-per-click, cost-per-impression, etc.) see Glossary for Digital Media and Planning, standardized and published by Internet Advertising Bureau.