Emerson College Library: eSports Event Marketing: Media Usage

Consumer Media Use

MRI / Simmons University Reporter (previously MRI Mediamark Reporter)
Demographic and marketing information based on an industry-standard national survey of product usage, consumer attitudes, and media exposure. Limit of 10 simultaneous users.

Magazine Dimensions
Reference Desk HF6105.U5 M23
Radio Dimensions
Reference HE8698 .R3
TV Dimensions
Covers TV industry performance, including everything from "audience fragmentation, program type appeals, viewer attentiveness, and ad impact metrics to how the TV industry is adapting to ensure its continuing profitability, the competitive inroads made by subscription video on demand (SVOD), and how the upfront time buying process works and can be improved."
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Reference Desk HE8700.8 .T917

SRDS Online
Advertising rates, circulation, and contact info for newspapers, magazines, TV and cable, radio, and online services. Also provides Claritas consumer demographics data by state, county and DMA - Boston data included. For definitions of advertising terms on digital platforms (like cost-per-click, cost-per-impression, etc.) see Glossary for Digital Media and Planning, standardized and published by Internet Advertising Bureau.
Ulrich's International Periodicals Directory
Information about periodicals and serials published in the United States and throughout the world. Limited to one user at a time.