"A database of over 9,000 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States."
"An image database of over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955."
Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.
Annual in-depth analysis of American demographic slices, like Baby Boomers, Generation X, Millennials, Hispanic Americans, etc. Also includes analysis of American spending patterns by different demographic characteristics like gender, race, Hispanic origin, income level, etc.