MRI's "Survey of the American Consumer"An annual in-person and online, two-part survey of 25,000 Americans. "The Survey of the American Consumer® generates the country’s largest and most current consumer database. Media choices. Demographics. Lifestyles and attitudes. Consumption of over 6,500 products and services in nearly 600 categories. Ratings data for almost all national print campaigns in the United States." - Gfk Mediamark
