Emerson College Library: MRI Simmons (prev. MRI Mediamark): What is it?

Access MRI / Simmons Insights

MRI / Simmons University Reporter (previously MRI Mediamark Reporter) This link opens in a new window
Demographic and marketing information based on an industry-standard national survey of product usage, consumer attitudes, and media exposure. Limit of 10 simultaneous users.

What is MRI Simmons?

About MRI Simmons Insights Platform
[...] A consumer intelligence and discovery platform that provides marketers with faster access to actionable consumer insights... Powered by Smart Search, the most comprehensive consumer intelligence search engine, the new platform allows marketers to mine through thousands of consumer behaviors in seconds, helping clients accelerate the development of brand consumer messaging, cross-channel marketing, and media planning tactics." Excerpt from https://www.mrisimmons.com/tools/insights-platform/

In Plain English...

MRI / SImmons Insights platform combines demographics, consumer attitudes, product and brand usage, and media exposure in a searchable database. Data drawn from an industry-standard national survey of 25,000 Americans. Data collected includes product and brand usage, consumer attitudes, and media channels.