Emerson College Library: Consumer Behavior: Lifestyle & Spending

Consumer Lifestyles and Expenditures

MRI / Simmons University Reporter (previously MRI Mediamark Reporter) This link opens in a new window
Demographic and marketing information based on an industry-standard national survey of product usage, consumer attitudes, and media exposure. Limit of 10 simultaneous users.
Mintel Insights & Analytics This link opens in a new window
Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.

RKMA Market Research Handbooks from Richard K. Miller & Associates [electronic resource]
Consumer market handbooks with current trends, forecasts, and analysis of specific markets. Ex: Entertainment, Media, and Advertising; Consumer Use of the Internet & Mobile Web; Restaurant Food & Beverage Market; Sports Marketing, etc. Updated every year.

Snapshot Series This link opens in a new window
The Snapshot International Group Series of 9000 reports is designed to provide an instant overview of a market, and the data is supplied in both graphical and tabular format for ease of interpretation and analysis.

Search the FLO Library Catalog to find books.

Entertainment, Media & Advertising Market Research Handbook (current year) from RKMA
"Compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more."
Leisure Market (current year) from RKMA
"Presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities, and sports & recreation."
Research Alert Yearbook
Call Number: Emerson Ready Reference [X ReadyRef] HF5415.3 .R47
Includes findings from more than 1,000 reports, studies, polls and focus groups, all organized by topic.