Includes Influences on Consumer Behavior, Consumer Spending, Demographic Overview, Use of Time, Consumer Confidence, Response to the Economic Downturn, Behavioral Analysis, Consumer Marketplace, and Lifestyle Focus.
Demographic and marketing information based on an industry-standard national survey of product usage and media exposure. MRI/Mediamark also includes Pocketpiece: basic demographic and circulation numbers for an alphabetical list of national magazines. Visit Mediamark Resource Guide to register or renew your MRI account, or send us a registration request at firstname.lastname@example.org. Check out Mediamark Reporter Tutorial for how to interpret a Mediamark report.
Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.
The Snapshot International Group Series of 9000 reports is designed to provide an instant overview of a market, and the data is supplied in both graphical and tabular format for ease of interpretation and analysis.
"Compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more."
"Presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities, and sports & recreation."