Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.
Consumer market handbooks with current trends, forecasts, and analysis of specific markets. Ex: Entertainment, Media, and Advertising; Consumer Use of the Internet & Mobile Web; Restaurant Food & Beverage Market; Sports Marketing, etc. Updated every year.
The Snapshot International Group Series of 9000 reports is designed to provide an instant overview of a market, and the data is supplied in both graphical and tabular format for ease of interpretation and analysis.
"Compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more."
"Presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities, and sports & recreation."