Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.
Nonpartisan fact tank informing the public on issues, attitudes and trends shaping the world. Public opinion polling, demographic research, content analysis and other data-driven social science research on U.S. politics and policy; journalism and media (including publishing and e-publishing); internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and U.S. social and demographic trends.
Consumer market handbooks with current trends, forecasts, and analysis of specific markets. Ex: Entertainment, Media, and Advertising; Consumer Use of the Internet & Mobile Web; Restaurant Food & Beverage Market; Sports Marketing, etc. Updated every year.
Provides current data, detailed analysis, consumer attitudes, and infographics on a variety of topics and industries. Examples of coverage include agriculture, advertising (including adspend and ad reach), book and digital publishing, radio, television, public relations, health, hospitality, consumer goods, and much more. Also offers Market Outlooks (market size, forecasts, and indicators for the digital economy), and Country Profiles with key socioeconomic indicators.