Emerson College Library: Consumer Behavior: Demographics

United States

Census Data Explorer (replaces American Fact Finder)
Data from the U.S. Census. "Your source for population, housing, economic, and geographic data."
New Strategist Publications [electronic resource]
Annual in-depth analysis of American demographic slices, like Baby Boomers, Generation X, Millennials, Hispanic Americans, etc. Also includes analysis of American spending patterns by different demographic characteristics like gender, race, Hispanic origin, income level, etc.
RKMA Market Research Handbooks from Richard K. Miller & Associates [electronic resource]
Consumer market handbooks with current trends, forecasts, and analysis of specific markets. Ex: Entertainment, Media, and Advertising; Consumer Use of the Internet & Mobile Web; Restaurant Food & Beverage Market; Sports Marketing, etc. Updated every year.
Statistical Abstract of the United States
Published since 1878, this is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.
Also available in print at the Reference Desk.

SRDS Online This link opens in a new window
Advertising rates, circulation, and contact info for newspapers, magazines, TV and cable, radio, and online services. Also provides Claritas consumer demographics data by state, county and DMA - Boston data included. For definitions of advertising terms on digital platforms (like cost-per-click, cost-per-impression, etc.) see Glossary for Digital Media and Planning, standardized and published by Internet Advertising Bureau.

Massachusetts Municipal Profiles
Call Number: Emerson Reference [X] HA431 .M37
Profiles of Massachusetts
Call Number: Emerson Reference [X] HA431 .P76
History, statistics, demographics for all 575 populated places in Massachusetts including comparative statistics & rankings.