Includes Influences on Consumer Behavior, Consumer Spending, Demographic Overview, Use of Time, Consumer Confidence, Response to the Economic Downturn, Behavioral Analysis, Consumer Marketplace, and Lifestyle Focus.
Annual in-depth analysis of American demographic slices, like Baby Boomers, Generation X, Millennials, Hispanic Americans, etc. Also includes analysis of American spending patterns by different demographic characteristics like gender, race, Hispanic origin, income level, etc.
Published since 1878, this is the authoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States. Also available in print at the Reference Desk.
Advertising rates, circulation, and contact info for newspapers, magazines, TV and cable, radio, and online services. Also provides Claritas consumer demographics data by state, county and DMA - Boston data included. For definitions of advertising terms on digital platforms (like cost-per-click, cost-per-impression, etc.) see Glossary for Digital Media and Planning, standardized and published by Internet Advertising Bureau.