How to use this Guide
This guide has 3 parts:
Click on each of the tabs located accross the top of this guide to access each subject. If you have never used Mediamark Reporter before, start with Creating an Account
How to use Mediamark Reporter
Below is a screen capture of a Reporter Report, complete with explanations of key numbers. Please note that all the numbers are based on recent MRI surveys, and that the projected numbers (000) are expressed in thousands.
How the Numbers are Derived
|
Pct. Across= 71.1 |
The percent calculated by dividing the Proj ’000 value in the row by the Total ’000 value in the base column=46006/64715=71.1%. |
|
Pct. Down= 38.6 |
The percent calculated by dividing the Proj ’000 value in the row by the Proj. ’000 value in the base row=46006/119291=38.6%. |
|
Index=122 |
The percent calculated by dividing the Pct. Across in the row by the Pct. Across in the base row (71.1/58.2). |
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