Emerson College Library: Public Relations (PR): Best Bets

Multisearch

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Databases

Cision Point Media/PR Directory This link opens in a new window
Formerly the print Bacon's directories for print media, TV, and radio, Cision provides contact and content notes for media figures around the world. Training & tutorials here. All use must comply with this privacy policy. Available only on Library PCs, See Reference Librarian for login.
Communication Source This link opens in a new window
Developed from a merger of Communication & Mass Media Complete and Communication Abstracts databases. Includes many unique sources. Offers abstracts and indexing as well as full-text content from global titles pertaining to many fields of communication studies. Subject-specific thesaurus.
PsycINFO This link opens in a new window
Covers the scholarly literature of psychology and behavior including journals such as Communication Disorders Quarterly, Journal of Neurolinguistics and Topics in Language Disorders.
Statista This link opens in a new window
Check out in-depth industry profiles ("dossiers"), forecasting, trends, and yes - even statistics in easily downloadable infographic format. Statistics on the PR Industry including Use, Lobbying, Major Players, Employment, and Financials.
WARC This link opens in a new window
Includes advertising campaign case studies, marketing best practices by platform, company & brand analysis, media consumption, media allocation, adspend data and forecasts, ad to sales ratios. Incorporates some Euromonitor and The Futures Company content. Affiliated with Journal of Market Research and International Journal of Market Research.

Selected Journals

PR News
Publishes for public relations, public affairs and communications executives. Reports public relations techniques and trends, case studies of programs and news of the industry. - Ulrichs Periodicals Directory
Strategies & Tactics
Aims to present new ideas related to effective public relations at the management level. This title merges PR Strategist and PR Tactics into a single journal.
Journal of Public Relations Research
Examines understanding of why organizations practice public relations as they do & ways to conduct public relations more effectively, as well as providing scholarly criticism, & developing the history, ethics & philosophy of public relations.
Journal of Public Relations Education (JPRE)
Dedicated to the presentation of research and commentary that advances the field of public relations education: Research articles, teaching briefs, and books or software reviews. Freely available online.