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Developed from a merger of Communication & Mass Media Complete and Communication Abstracts databases. Includes many unique sources. Offers abstracts and indexing as well as full-text content from global titles pertaining to many fields of communication studies. Subject-specific thesaurus.
Includes advertising campaign case studies, marketing best practices by platform, company & brand analysis, media consumption, media allocation, adspend data and forecasts, ad to sales ratios. Incorporates some Euromonitor and The Futures Company content. Affiliated with Journal of Market Research and International Journal of Market Research.
Publishes for public relations, public affairs and communications executives. Reports public relations techniques and trends, case studies of programs and news of the industry. - Ulrichs Periodicals Directory
Examines understanding of why organizations practice public relations as they do & ways to conduct public relations more effectively, as well as providing scholarly criticism, & developing the history, ethics & philosophy of public relations.
Dedicated to the presentation of research and commentary that advances the field of public relations education: Research articles, teaching briefs, and books or software reviews. Freely available online.