In order to provide a solid understanding of the position that you are advocating for, you'll need to consult reference sources for background information. The resources listed here will get you started regardless of your topic. For further assistance, ask a reference librarian.
If link above is not working, Use This Link! Provides current data, detailed analysis, consumer attitudes, and infographics on a variety of topics and industries. Examples of coverage include agriculture, advertising (including adspend and ad reach), book and digital publishing, radio, television, public relations, health, hospitality, consumer goods, and much more. Also offers Market Outlooks (market size, forecasts, and indicators for the digital economy), and Country Profiles with key socioeconomic indicators.
Use these resources to help you select an issue for your IDEA project, or, to explore your chosen issue.
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Email: Email us at reference@emerson.edu
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