Contains information about national and international agencies and advertisers, such as business classification, agency of record, media expenditures, to which brands are owned by what company, client lists, and billings.
Demographic and marketing information based on an industry-standard national survey of product usage and media exposure. MRI/Mediamark also includes Pocketpiece: basic demographic and circulation numbers for an alphabetical list of national magazines. Visit Mediamark Resource Guide to register or renew your MRI account, or send us a registration request at email@example.com. Check out Mediamark Reporter Tutorial for how to interpret a Mediamark report.
Statistics portal providing current data and infographics a variety of topics and industries. Examples of coverage include agriculture, advertising, book publishing and digital publishing, health, hospitality, consumer goods, and much more.
Literary Market Place (LMP) is the directory of book publishing covering publishing houses and personnel in America and Canada, as well as 180 other countries. Includes category indexes. Use to find names, addresses, submission guidelines, and representation (agents), along with distribution, writing conferences and retreats, competitions and fellowships, and library associations. Access is limited to 4 users at one time. Available in print [X ReadyRef] PN 161 .L5 at library’s reference desk or online.
NPD BookScan licenses access to individual users, not institutions like libraries. Iwasaki Library does not have access to this resource. Helpful statistics on book sales and consumers by point-of-purchase can also be found in Statista and Gfk MRI Mediamark University Reporter, respectively.
What is it? "NPD BookScan™ is the gold standard in POS tracking for the publishing market. It covers approximately 85 percent of trade print books sold in the U.S., through direct reporting from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others. Data is available to subscribing publishers and contributing retailers, just four days after the period ends, via the NPD BookScan dashboard." - description NPD website