"NAICS has replaced the U.S. Standard Industrial Classification system...NAICS was developed jointly by the U.S., Canada, and Mexico to provide new comparability in statistics about business activity across North America."
More than 3,100 full-text titles covering business and economic conditions, corporate strategies, management techniques, as well as competitive and product information. Includes journals, trade journals, newspapers, dissertations, and more.
Newspaper articles, wire services, legal, broadcast, and business news. Includes Company Info Search with financials (for publically traded companies), executives, current company news, SEC filings, mergers and acquisitions. Complementary with Proquest News database.
Company and Industry profiles, including SWOT and Porter’s Five Force Analyses. Company profiles include history, competitors, financials (including cash flow, balance sheets, ratios), subsidiaries. Industry profiles include market value, volume, segmentation, and forecast. Country reports provide analysis of the country’s political, economic, social, technological, and environmental structure. Formerly known as Datamonitor 360.
Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.
Provides current data, detailed analysis, consumer attitudes, and infographics on a variety of topics and industries. Examples of coverage include agriculture, advertising (including adspend and ad reach), book and digital publishing, radio, television, public relations, health, hospitality, consumer goods, and much more. Also offers Market Outlooks (market size, forecasts, and indicators for the digital economy), and Country Profiles with key socioeconomic indicators.