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Teach-In on Sustainability Fall 2024

Hardcore Marketing Workshop: A Short Course in Marketing for the Non-Marketer

Hardcore Marketing Workshop: A Short Course in Marketing for the Non-Marketer

Friday, November 22, 3:00 pm-4:00 pm EST

Presenters: 

  • Michael Tucker, Senior Executive-in-Residence and Associate Chair, Marketing Communication 

Description:

Hardcore Marketing is marketing for the non-marketer: An alternative approach to traditional marketing process that yields pro-level strategic insights and creative direction in a highly compressed timeframe. In this session we'll learn some basic Hardcore Marketing principles and how to employ them.

Location

Little Building, Room 241
80 Boylston St, Boston, MA 02116

Sustainable Development Goal

Sustainable Development Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Sustainable Development Goal 4: Quality Education

The United Nations explains the purpose of this goal, stating "Providing quality education for all is fundamental to creating a peaceful and prosperous world. Education gives people the knowledge and skills they need to stay healthy, get jobs and foster tolerance. It is estimated that 147 million children missed more than half of their in-class instruction over the past two years. This generation of children could lose a combined total of $17 trillion in lifetime earnings in present value."

Read more about Goal 4 here.