Contains information about national and international agencies and advertisers, such as business classification, agency of record, media expenditures, to which brands are owned by what company, client lists, and billings.
Formerly the print Bacon's directories for print media, TV, and radio, Cision provides contact and content notes for media figures around the world. Training & tutorials here. Available only on Library PCs, See Reference Librarian for login.
Advertising rates, circulation, and contact info for newspapers, magazines, TV and cable, radio, and online services. Also provides Claritas consumer demographics data by state, county and DMA - Boston data included. For definitions of advertising terms on digital platforms (like cost-per-click, cost-per-impression, etc.) see Glossary for Digital Media and Planning, standardized and published by Internet Advertising Bureau.
Provides current data, detailed analysis, and infographics on a variety of topics and industries. Examples of coverage include agriculture, advertising (including adspend and ad reach), book and digital publishing, radio, television, public relations, health, hospitality, consumer goods, and much more. Also offers Market Outlooks (market size, forecasts, and indicators for the digital economy), and Country Profiles with key socioeconomic indicators.
Includes advertising campaign case studies, marketing best practices by platform, company & brand analysis, media consumption, media allocation, adspend data and forecasts, ad to sales ratios. Incorporates some Euromonitor and The Futures Company content. Affiliated with Journal of Market Research and International Journal of Market Research.