Advertising

Reference Desk HF5826.5 .M4
Rates for TV, cable, radio, newspapers, magazines, and outdoor advertising (CPP, CPM)

Previous week's ratings for Top 10 TV programs in several categories. Also includes top-rated TV advertisements.

Covers TV industry performance, including everything from "audience fragmentation, program type appeals, viewer attentiveness, and ad impact metrics to how the TV industry is adapting to ensure its continuing profitability, the competitive inroads made by subscription video on demand (SVOD), and how the upfront time buying process works and can be improved."

"Not-for-profit trade association representing America’s $21 billion local broadcast television industry. Its members include over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, international broadcasters and associate members. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile." - About TVB

General information and many free reports. Radio Today gives a good overview of radio listenership.

Reference [X] HE8698 .R333
Stations by state & city of license for US, Canada, and stations by call letters, former call letters, and frequency. Audience share and estimates.

Radio-industry trade publication published bi-weekly for the management sector of the radio broadcasting industry. Provides news, interviews and features to help radio station owners, operators and managers.