This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline.
Rather than "telling" you how to communicate, authors Richard L. West and Lynn H. Turner offer a toolbox of key skills pertaining to each communication theory so you can actively choose and experiment with strategies appropriate for a given situation. Filled with realistic examples and scenarios that reflect the diversity and interactions of today's students, this practical text makes clear connections among theory, skills, and the life situations we all encounter on a daily basis.
Published in association with the International Communication Association, this encyclopedia spans the breadth of communication studies, including coverage of theories, media and communication phenomena, research methods, problems, concepts, and geographical areas.
