Emerson College Library: Campaigns and Elections: Polling Public Opinion

Emerson College Polling

Emerson College Polling
View latest national polls and detailed analysis online. "In 2012, under the leadership of Assistant Professor Spencer Kimball, Emerson College Polling initiated the use of Interactive Voice Response (IVR) data collection along with innovative weighting techniques. This methodological experiment contributed to increased accuracy and recognition throughout the 2016 election cycle." - About Us page

Use the websites and databases below to identify sources and find statistical data for polling information.

Gallup
"Provides market research and consulting services around the world. Publisher of the Gallup Poll, a widely recognized barometer of American opinion."

Issues and Controversies This link opens in a new window
Current in-depth information on the most prominent and hotly debated issues of the day.

Pew Global Attitudes Project
A series of worldwide public opinion surveys that encompasses a broad array of subjects ranging from people's assessments of their own lives to their views about the current state of the world and important issues of the day.
Pew Research Center
Nonpartisan fact tank informing the public on issues, attitudes and trends shaping the world. Public opinion polling, demographic research, content analysis and other data-driven social science research on U.S. politics and policy; journalism and media (including publishing and e-publishing); internet, science and technology; religion and public life; Hispanic trends; global attitudes and trends; and U.S. social and demographic trends.

Polling the Nations This link opens in a new window
Results from over 12,000 surveys on a variety of topics.

Roper Center Polling - Data Highlights and Topics
View free Roper polling data on selected topics like Presidentail elections, abortion, the economy, education, guns, health, immigration, etc.

Statista This link opens in a new window
Provides current data, detailed analysis, consumer attitudes, and infographics on a variety of topics and industries. Examples of coverage include agriculture, advertising (including adspend and ad reach), book and digital publishing, radio, television, public relations, health, hospitality, consumer goods, and much more. Also offers Market Outlooks (market size, forecasts, and indicators for the digital economy), and Country Profiles with key socioeconomic indicators.