Businesses, Brands, and Consumers

Demographic and marketing information based on an industry-standard national survey of product usage, consumer attitudes, and media exposure. Limit of 10 simultaneous users.

Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.

The Snapshot International Group Series of 9000 reports is designed to provide an instant overview of a market, and the data is supplied in both graphical and tabular format for ease of interpretation and analysis.

Advertising rates, circulation, and contact info for newspapers, magazines, TV and cable, radio, and online services. Also provides Claritas consumer demographics data by state, county and DMA - Boston data included. For definitions of advertising terms on digital platforms (like cost-per-click, cost-per-impression, etc.) see Glossary for Digital Media and Planning, standardized and published by Internet Advertising Bureau.