Emerson College Library: Business Studies: Markets & Sales

Databases

Mintel Insights & Analytics
Offers product and industry market research reports covering US and International marketplaces. Reports provide data and analysis of the competitive landscape, trends, and consumer profiles. Use requires creating a personal account using an emerson.edu email address. Short (2 min) Mintel video tutorials.
MRI / Simmons University Reporter (previously MRI Mediamark Reporter)
Demographic and marketing information based on an industry-standard national survey of product usage, consumer attitudes, and media exposure. Limit of 10 simultaneous users.
Snapshot Series
The Snapshot International Group Series of 9000 reports is designed to provide an instant overview of a market, and the data is supplied in both graphical and tabular format for ease of interpretation and analysis.

Richard K. Miller & Associates (RKMA) Market Research Handbooks [electronic resource]
Consumer market handbooks with current trends, forecasts, and analysis of specific markets. Ex: Entertainment, Media, and Advertising; Consumer Use of the Internet & Mobile Web; Restaurant Food & Beverage Market; Sports Marketing, etc. Updated every year.