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Learning Outcomes

M.A. in Political Communication

The Student Learning Outcomes (SLOs) for the Master of Arts in Political Communication degree are as follows:

  1. Students become experts in developing and executing political and social advocacy campaigns through acquiring campaign management knowledge and skills.
  2. Students become experts in using persuasive communication, public opinion research, online advocacy, and social media strategy to shape public opinion and policy.
  3. Students become experts in critically analyzing key debates and issues of public and political communication at global, regional, and local levels.

M.A. in Public Relations

The Student Learning Outcomes (SLOs) for the Master of Arts in Public Relations degree are as follows:

  1. Students become experts in distinguishing between the needs of communication for profit and nonprofit organizations.
  2. Students become experts in developing public relations campaigns and strategies to monitor and maintain positive reputation and brand identity utilizing research, audience analysis, and tactical skills.
  3. Students become experts in matching media types, writing styles, and effective messages for target audiences such as news organizations, general publics, community organizations, and government agencies.

M.A. in Sports Communication

The Student Learning Outcomes (SLOs) for the Master of Arts in Sports Communication degree are as follows:

  1. Students become experts in managing and promoting sports industries and organizations as brands.
  2. Students become experts in developing and managing corporate and social responsibility programs targeting fans, communities, and governments.
  3. Students become experts in planning and executing special events for sports organizations.