Learning Outcomes

Students will:

1. Acquire and apply up-to-date theoretical, practical, and immersive knowledge of models of public diplomacy, electoral politics, and issue advocacy at local, national, and international levels.
2. Achieve high levels of proficiency in quantitative and qualitative public opinion, political market, and content analysis research methods.
3. Demonstrate multidisciplinary, non-partisan critical thinking, crisis management, negotiation, storytelling, and leadership skills. 

Students will:

1. Demonstrate knowledge of theoretical foundations in sports communication and their practical application to sports, sports business, and sports media.
2. Develop a knowledge base pertaining to the current trends, industry demands, and professional opportunities in sports communication.
3. Analyze sports and sports media through both global and historical perspectives, including the ways in which they intersect with various discourses such as gender, race, and other identities.
4. Utilize effective strategic decision making approaches in the sports communication process.

Students will: 

1. Demonstrate an understanding of the history of communication and its artifacts by analyzing social movements, issues, and perspectives.
2. Acquire skills in logic, reasoning, argumentation, and critical thinking.
3. Demonstrate information literacy through research skills in gathering and analyzing information.
4. Identify and synthesize the best forms of communication technology to apply to various communicative situations.
5. Demonstrate an understanding of global diversity and individuality.
6. Synthesize the ethical implications of human communication.
7. Create and deliver professional oral presentations.

Students will:

1. Demonstrate an understanding of historical and contemporary approaches to the study of public relations.
2. Critically engage various techniques of public relations, including: crisis communication, public affairs, events management, non-profit, and campaign communication.
3. Create and implement strategic objectives that ethically deliver persuasive messages to institutional and emergent media, and target publics.
4. Develop and execute critical analysis skills in internal and external communication processes at the individual, organizational, and societal level.
5. Critically assess traditional and emergent media systems as factually sound to detect and avoid misinformation and disinformation.