Learning Outcomes

Students will:

1. Understand political theory and systems and how they affect diverse members of society at the local, national, and global levels.
2. Acquire advanced advocacy, critical thinking, crisis management, and negotiation skills.
3. Achieve practical mastery of public opinion research methods.
4. Acquire practical and immersive knowledge of models of political advocacy, electoral politics, public diplomacy, and civic engagement.

Students will:

1. Understand theoretical foundations and their practical application in the management, communication and business of sport.
2. Develop skills in leadership, management, problem solving, crisis communication, and interpersonal relationships.
3. Locate and employ resources and tools available for strategic decision making in the sports communication process.
4. Describe, discuss, and apply principles of strategic communication as related to sports in written, oral, and interpersonal modes of communication.

Students will: 

1. Demonstrate an understanding of the history of communication and its artifacts by analyzing social movements, issues, and perspectives.
2. Acquire skills in logic, reasoning, argumentation, and critical thinking.
3. Demonstrate information literacy through research skills in gathering and analyzing information.
4. Identify and synthesize the best forms of communication technology to apply to various communicative situations.
5. Demonstrate an understanding of global diversity and individuality.
6. Synthesize the ethical implications of human communication.
7. Create and deliver professional oral presentations.

Students will:

1. Demonstrate an understanding of the history and significance of public relations.
2. Demonstrate an understanding of the influence of professionals and institutions in shaping public relations.
3. Understand the role of gender, race, ethnicity, sexual orientation, and other forms of diversity in public relations.
4. Communicate effectively and develop messages targeted to specific publics.
5. Develop public relations strategies and tactics to target specific publics and compete in the marketplace.
6. Conduct research and evaluate information in order to develop effective public relations plans.
7. Understand and leverage various techniques in executing public relations plans.
8. Think critically, creatively, and independently.