Teach-in on Race 2024

After the U.S. and India, the world's third largest producer of feature films is Nigeria. Barely a decade old and already generating over $286 million for the Nigerian economy, Welcome to Nollywood explores this burgeoning industry, from its unique challenges to its diverse array of films that both mirror and comment upon the social issues of the continent.

First came Hollywood, then Bollywood and now Nollywood, Nigeria's booming film industry, which released 2000 features in 2006 alone. Where else can you shoot a full-length dramatic film for $10,000 in 7 days? Until recently little known outside its own country, THIS IS NOLLYWOOD explains why Nigerian video production is becoming recognized as a phenomenon with broad implications for the cultural and economic development of Africa.

Nollywood is often portrayed by the popular press as an unruly industry, with mysteriously fast and cheap production and shadowy distribution networks. In the first overview of Nigeria's burgeoning video film industry, Jade L. Miller reveals that this portrayal is over-simplistic and often untrue.

Nigeria's Nollywood has rapidly grown into one of the world's largest film industries, radically altering media environments across Africa and in the diaspora; it has also become one of African culture's most powerful and consequential expressions, powerfully shaping how Africans see themselves and are seen by others. With this book, Jonathan Haynes provides an accessible and authoritative introduction to this vast industry and its film culture.

In this comprehensive study of Nollywood stardom around the world, Noah A. Tsika explores how the industry's top on-screen talents have helped Nollywood to expand beyond West Africa and into the diaspora to become one of the globe's most prolific and diverse media producers. Carrying VHS tapes and DVDs onto airplanes and publicizing new methods of film distribution, the stars are active agents in the global circulation of Nollywood film. From Omotola Jalade-Ekeinde's cameo role on VH1's popular series Hit the Floor to Oge Okoye's startling impersonation of Lady Gaga, this book follows Nollywood stars from Lagos to London, Ouagadougou, Cannes, Paris, Porto-Novo, Sekondi-Takoradi, Dakar, Accra, Atlanta, Houston, New York, and Los Angeles. Tsika tracks their efforts to integrate into various entertainment cultures, but never to the point of effacing their African roots.

African cinema in the 1960s originated mainly from Francophone countries. It resembled the art cinema of contemporary Europe and relied on support from the French film industry and the French state. Beginning in 1969 the biennial Festival panafricain du cinéma et de la télévision de Ouagadougou (FESPACO), held in Burkina Faso, became the major showcase for these films. But since the early 1990s, a new phenomenon has come to dominate the African cinema world: mass-marketed films shot on less expensive video cameras. These "Nollywood" films, so named because many originate in southern Nigeria, are a thriving industry dominating the world of African cinema. Viewing African Cinema in the Twenty-first Century is the first book to bring together a set of essays offering a comparison of these two main African cinema modes.

"Cinematic Independence traces the emergence, demise, and rebirth of big-screen film exhibition in Nigeria. Film companies flocked to Nigeria in the years following independence, beginning a long history of interventions by Hollywood and corporate America. The 1980s and 90s saw a shuttering of cinemas, which were almost entirely replaced by television and direct-to-video movies. After 1999, the exhibition sector was again revitalized with the construction of multiplexes. Cinematic Independence is about the periods that straddle this disappearing act: the decades bracketing independence in 1960, and the years after 1999. At stake in both instances is the postcolony's role in global debates about the future of the movie theater. That it was eventually resurrected in the flashy form of the multiplex is not simply an achievement of commercial real estate but also a testament to cinema's persistence--its capacity to stave off annihilation or, in this case, come back from the dead"--

Collectively, the essays brought together in this book represent a discursive confluence on Nollywood as a local film culture with a global character, aspiration and reach. The governing concern of the book is that texts, including film texts, are animated by a particular sociology and anthropology which gives them concrete existence and meaning. The book argues that Nollywood, the Nigerian video film text, is deeply rooted in the sub-soil of its social and cultural milieux. Nollywood is therefore, engaged in the relentless negotiation and re-negotiation of the everyday lives of the people against the backdrop of their cultural traditions, social contradictions and the politics of their ethnic/national identity, longing and belonging.

Piracy. It is among the most prevalent and vexing issues of the digital age. In just the last decade, it has altered the music industry beyond recognition, changed the way people watch television, and dented the business models of the film and software industries. From MP3 files to recipes from French celebrity chefs to the jokes of American standup comedians, piracy is ubiquitous. And now piracy can even be an arbiter of taste, such as in the decision by Netflix Netherlands to license heavily pirated shows. In this unflinching analysis of piracy on the internet and in the markets of the Global South, Tilman Baumgärtel brings together a collection of essays examining the economic, political, and cultural consequences of piracy. The contributors explore a wide array of topics, which include materiality and piracy in Rio de Janeiro; informal media distribution and the film experience in Hanoi, Vietnam; the infrastructure of piracy in Nigeria; the political economy of copy protection; and much more.