MK480 Capstone: Integrated Marketing Communication Campaign

Argues that the War on Drugs and policies that deny convicted felons equal access to employment, housing, education, and public benefits create a permanent under caste based largely on race.

Provides critical information and context on the underlying social, economic, geographical, and political conditions that gave rise to, and continue to foster, racism. Religion, political economy, social activism, health, concepts, and constructs are explored. Given the increasingly diverse population of the United States and the rapid effects of globalization, as well as mass and social media, the issue of race in world affairs, history, and culture is of preeminent importance.

Racial and ethnic inclusiveness has grown to be more important in the USA as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Fourth Edition examines how people of colour fit into the fabric of America and how the media tell them and others how they fit in.

Textbook for the course!

"...describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations..."