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MK480 Capstone: Integrated Marketing Communication Campaign

Professor Kristin Lieb; Client Ben & Jerry's

Best Bets Databases

Please consult library databases below as you prepare your situation analysis, target market, and product development assignments.

Media Planning & Buying Databases

Recommended Articles

Recommended Books

Encyclopedias 

Official Course Textbook:

Recommended Media - SPR 2019

Media Buying & Planning

Interpreting Data

Multisearch in 5 Minutes

Also contains news articles, trade publications, magazine articles, books, ebooks, video, and dissertations!

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