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Emerson College Library
Updated Research Guides
MK221 Online Tutorial for Marketing Databases
Start
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MK221 Online Tutorial for Marketing Databases
Adaptation of MK221 Library Research Worksheet for Agaptus Anaele. Created by Lindsey Nichols.
Start
Statista
Toggle Dropdown
Choose Data
Checkpoint
Assess
MRI Simmons (prev. Mediamark Reporter)
Mintel
Toggle Dropdown
Choose Report
Reports
Checkpoint
Assess
MarketLine
Toggle Dropdown
Industry Profiles
Company Profiles
Checkpoint
Assess
End
How To Use This Tutorial
Progress through tutorial using navigation buttons near bottom of each page.
Scroll down
if you don't see navigation buttons!
Complete
To Do
sections.
Open
library homepage
in new tab.
Or, use a split screen in your browser. Fancy!
Chrome extension: Tab Scissors
.
Chrome extension: Tab Resize for Split Screen Layouts
Answer review questions along the way.
Bask in glow of learning marketing-specific library databases, and add your new professional knowledge to your resume.
Learning Goals
You'll locate and analyze
information about your brand or category (
Statista
)
consumer behaviors and attitudes for your brand or category (
Mintel
)
demographics and media consumption habits for consumers of your brand or category (
Gfk MRI University Reporter
)
industry and company profiles, including SWOT reports and detailed financials (
MarketLine
).
You Can Do This
Because you're a PROFESSIONAL.
via GIPHY
To Do
1. Identify market categories for
Greenies
(dental treats for pets), or
4Real Energy
(beverage).
Choose appropriate category for Greenies dental care pet treats.
Elf Footwear
Functional Pet Treats / Pet Food
Motorcycles & ATVs
Elf Footwear: 0 votes (0%)
Functional Pet Treats / Pet Food: 34 votes (100%)
Motorcycles & ATVs: 0 votes (0%)
Total Votes: 34
Show poll
Choose appropriate category for 4Real Energy.
Energy Drinks
Bad Tattoos
Fast Casual Restaurants
Energy Drinks: 34 votes (97.14%)
Bad Tattoos: 0 votes (0%)
Fast Casual Restaurants: 1 votes (2.86%)
Total Votes: 35
Show poll
Next:
Statista >>