MK221 Online Tutorial for Marketing Databases

1. Progress through tutorial using navigation buttons near bottom of each page.
   • Scroll down if you don't see navigation buttons!
2. Complete To Do sections.
   • Open library homepage in new tab. 
   • Or, use a split screen in your browser. Fancy!
     • Chrome extension: Tab Scissors. 
     • Chrome extension: Tab Resize for Split Screen Layouts
3. Answer review questions along the way. 
4. Bask in glow of learning marketing-specific library databases.

You'll locate and analyze

• information about your brand or category (Statista)
• consumer behaviors and attitudes for your brand or category (Mintel)
• demographics and media consumption habits for consumers of your brand or category (Gfk MRI University Reporter)
• industry and company profiles, including SWOT reports and detailed financials (MarketLine). 

Because you're a PROFESSIONAL.

via GIPHY

1. Identify market categories for Greenies (dental treats for pets), or 4Real Energy (beverage).