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MK221 Online Tutorial for Marketing Databases

Adaptation of MK221 Library Research Worksheet for Agaptus Anaele. Created by Lindsey Nichols.

What is MRI Simmons?

In Plain English...

MRI / SImmons Insights platform combines demographics, consumer attitudes, product and brand usage, and media exposure in a searchable database. Data drawn from an industry-standard national survey of 25,000 Americans. Data collected includes product and brand usage, consumer attitudes, and media channels.

How To Use MRI Simmons