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MK221 Online Tutorial for Marketing Databases

Adaptation of MK221 Library Research Worksheet for Agaptus Anaele. Created by Lindsey Nichols.

Tutorial Complete!

You did it. You interacted with four marketing-specific subscription databases.

  • Use them in your future Marketing classes. 
  • Maybe even use them in your future career?
  • Go ahead, brag.


What was your favorite database from this tutorial?
Gfk MRI University Reporter. I love long names and how products correlate to media consumed.: 0 votes (0%)
Mintel. I love short names and consumer behavior.: 2 votes (33.33%)
Statista. I love a name that tells me what the database provides. Good usability.: 3 votes (50%)
MarketLine. Looks and sounds professional. Like me.: 1 votes (16.67%)
I've been looking things up in Credo Reference for hours, tbh.: 0 votes (0%)
Total Votes: 6

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