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MK221 Online Tutorial for Marketing Databases

Adaptation of MK221 Library Research Worksheet for Agaptus Anaele

To Do

Look up a Company Profile.

  • Use brand names as entry points to Company Profiles.
  • Or search the company name. You decide!
  • I'm using Greenies as my example here.

MarketLine's company search page, showing results for companies producing Greenies pet treats.

 

Why two companies?
Is it possible that one company makes dog Greenies, and one company makes cat Greenies? Or, one company owns the other?: 3 votes (60%)
Ugh. UGH.: 2 votes (40%)
Total Votes: 5

 

Marketline Company Profile for Nutro Products, Inc.

MarketLine Company Profile for PetSmart, Inc.


 

SWOT Analyses

  • Usually included in Company Profiles.
  • Use SWOTs to make Big Decisions.
  • Here's an example showing the SWOT analysis for Nestle Purina Petcare Co.

MarketLine Company Profile for Nestle Purina, showing SWOT analysis.

Company Financials: Balance Sheets, Ratios, etc.

  • Only available for large companies traded on the stock market.
    • If the company is large enough to have its own stock ticker abbreviation (SBUX), its financials should be public.
  • Using Starbucks Corp. as my example here.

MarketLine Company Profile of Starbucks showing detailed financials and statements.