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MK221 Online Tutorial for Marketing Databases

Adaptation of MK221 Library Research Worksheet for Agaptus Anaele

TV Channel Habits for Heavy Users of Energy Drinks

  • Remember:
    • Index >100 = more likely to consume product.
    • Index <100 = less likely to consume product.
      • Example: heavy consumers of energy drinks are 50% more likely to watch... BabyFirst channel.
      • We're all wishing those new parents lots of luck and fortitude.
  • Red Data = not enough samples to be statistically significant. Do not rely on this data.
  • Wondering where this TV channel data came from? Scroll down the report. Like, really scroll down.

MRI report showing top tv stations consumed by heavy users of energy drinks.

What's the best TV channel for your energy drink ads?
Adult Swim: viewers are 79% more likely to be heavy consumers of energy drinks: 7 votes (100%)
PBS: viewers are 40% less likely to be heavy consumers of energy drinks: 0 votes (0%)
Total Votes: 7

Magazine Habits for Heavy Users of Energy Drinks

  • Maybe you're getting the hang of index numbers now?
  • Take a look at this screenshot and try questions below.

MRI's data on magazine consumption habits for heavy users of energy drinks.

In what magazine will you place most of your energy drink ads?
Maxim, because readers are 63% more likely to consume tons of energy drinks: 7 votes (100%)
Reader's Digest, because readers are 45% less likely to consume tons of energy drinks: 0 votes (0%)
Total Votes: 7
The red data means...
This data is ironclad and probably the most reliable data.: 1 votes (14.29%)
There is not enough data to be reliable. The red data is dead to me.: 6 votes (85.71%)
Total Votes: 7

TV Show Type Habits for Heavy Users of Energy Drinks

  • Yes, each report scrolls down really far. Facts.
  • Good thing you're indefatigable and intellectually curious.

MRI data showing tv show type consumption habits by heavy users of energy drinks.

 

In what TV Show Types should you place your energy drink ads?
Definitely early morning and daytime shows. Early birds are knocking back that Red Bull.: 0 votes (0%)
Hockeyball! Much sports-ing...and late night talk shows. Night owls need energy drinks.: 8 votes (88.89%)
I am concerned about the sleep quality of people watching soccer broadcasts... from different time zones?!: 1 votes (11.11%)
Total Votes: 9

Website Habits for Heavy Consumers of Energy Drinks

  • So much data! Almost at the end of the MRI screenshots.
  • You're doing great.
  • Try some questions below.

MRi's website habits for heavy consumers of energy drinks.

Where you gonna place web ads for energy drinks?
MTV, because those website visitors are 77% more likely to consume tons of energy drinks: 8 votes (100%)
MapQuest, because those website visitors are 32% less likely to consume tons of energy drinks.: 0 votes (0%)
Total Votes: 8

Social Media Habits for Heavy Users of Energy Drinks

  • Last one, whew.
  • Data collection can be a little spotty for social media habits.

MRI's data on social media habits of heavy users of energy drinks.

If you HAD to place an energy drink ad on a social networking site...
Instagram has maximum ROI: 9 votes (100%)
Pinterest, baby. Weddings and home renovations need a lot of Rockstar.: 0 votes (0%)
Total Votes: 9