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MK221 Online Tutorial for Marketing Databases

Adaptation of MK221 Library Research Worksheet for Agaptus Anaele. Created by Lindsey Nichols.

Refine report by frequency of product use, or by specific competitor brands.

  • Remember, Gfk MRI University Reporter displays demographics and media usage by product or service consumed

Screenshot of MRI University Reporters Energy Drink Report by Brands and Usage Frequency.






Select Multiple Options: CTRL + Left Click

  • CTRL + left click selects multiple options relevant to your research: competitor brands, or frequency of use.
  • Selecting heavy users of specific brands may help you target your consumer.
  • But selecting light users of specific brands may help you expand your market! You decide.

Screenshot of MRI University Reporters product usage frequency and brands consumed data.