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MK221 Online Tutorial for Marketing Databases

Adaptation of MK221 Library Research Worksheet for Agaptus Anaele. Created by Lindsey Nichols.

To Do

Look up MRI's 2019 data for heavy users of Greenies dental treats (for cats). 

  • Can't remember how to search for brands or categories in MRI?
    • Use "Previous" navigation button to go back.
    • You'll find helpful screenshots on the Choose Data page of this tutorial.


Did you find a report like the one below?

Mediamark 2019 report for consumers buying cat treats: what media channels do they consume?

What media channels are most correlated with heavy consumption of feline Greenies?
SYFY channel and US Weekly magazine: 3 votes (75%)
Uber and Groupon: 0 votes (0%)
Oprah Winfrey Network (OWN): 1 votes (25%)
Total Votes: 4