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MK221 Online Tutorial for Marketing Databases

Adaptation of MK221 Library Research Worksheet for Agaptus Anaele

Introducing...

MarketLine Advantage is a subscription library database and professional marketing tool providing company profiles and industry profiles. Use Marketline to search for current financial information, balance sheets, and competitor lists for large public companies. You'll also find detailed industry profiles offering "analysis of factors affecting the sector’s performance, details of the leading companies operating within each country or region, new entrants, key suppliers and levels of competitor rivalry... [including] five year forecasts, practical application of Porter’s Five Forces analysis, and company financial metrics." Also ALSO includes Country Profiles and City Profiles.

 

Access this database:

 

To Do

Access MarketLine

  • Search by brand or industry. 
  • Limit by geography or region.
  • Remember: info on private companies will be sparse, info for large public traded companies will be generous. 

MarketLine database landing page, with options for company or industry search.