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MK221 Online Tutorial for Marketing Databases

Adaptation of MK221 Library Research Worksheet for Agaptus Anaele


Gfk MRI University Reporter (previously MRI Mediamark Reporter) is a subscription library database and professional marketing tool with a really, reeeally long name. MRI contains demographics and media channel use by product consumed. What's so special about this database? It shows you the media channels most heavily consumed by your target customer. Use MRI to figure out how to get the most bang for your advertising bucks.


Access this database:

Mediamark Research Guide with Registration Code and instructions for accessing Mediamark.


To Do

Register (or re-register every six months) for access to Gfk MRI University Reporter.

  • Let's just call this database MRI for now. Because typing out the whole name is... tiring.
  • Use your Emerson email address to register.
  • Only current Emerson students, faculty, and staff can access MRI. 
  • You'll only need to use the 8-character Registration Code once every six months.


Choose University Reporter from MRI landing page.

Screenshot of MRI University Reporter's landing page

Did you successfully register for MRI access?
Yes, and I feel amazing.: 11 votes (78.57%)
No, I didn't see the Register link at first. Getting there.: 2 votes (14.29%)
Wait, what? Sorry. I just caught a good Pokemon.: 1 votes (7.14%)
Total Votes: 14